O‘zbek tilida internet-reklama matnlarining nutqiy xususiyatlari
Keywords:
o‘zbek tili, internet-reklama, nutqiy xususiyatlar, illokutsiya,Abstract
Ushbu maqolada o‘zbek tilida internet-reklama matnlarining nutqiy xususiyatlari tadqiq etilgan. Internet-reklama matnlari zamonaviy kommunikatsiya vositasi sifatida iste’molchilar e’tiborini jalb qilish va ularni mahsulot yoki xizmatga qiziqtirish vazifasini bajaradi. Tadqiqotda reklama matnlarining leksik, morfologik va sintaktik xususiyatlari, shuningdek ularning stilistik va kommunikativ funksiyalari tahlil qilingan. Internet-reklama matnlari odatda qisqa, lo‘nda, emotsional va chaqiruvchan nutqiy shaklda bo‘lib, so‘z o‘yini, tashviqot elementlari va interaktiv uslublardan keng foydalanadi.
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